Contemporary research in e-branding

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Publisher:
Information Science Reference,
Pub. Date:
c2009.
Language:
English
Description
Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.
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ISBN:
9781599048154
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full_title contemporary research in e branding
author subir bandyopadhyay
grouping_category book
lastUpdate 2017-08-14 05:04:51AM

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title_display Contemporary research in e-branding
title_full Contemporary research in e-branding [electronic resource] / Subir Bandyopadhyay
title_short Contemporary research in e-branding