Entrepreneur Magazine's ultimate guide to platform building

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Average Rating
Publisher:
Entrepreneur Press,
Pub. Date:
2016.
Language:
English
Description
Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.
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ISBN:
9781599185989
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Grouping Information

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full_title entrepreneur magazine s ultimate guide to platform building
author keller wendy
grouping_category book
lastUpdate 2017-07-11 09:53:51AM

Solr Details

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display_description "Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans"-- Your business relies on you for its survival, and its life-blood is sales. Build a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: {u2022}Develop content that converts fans into customers {u2022}Create a platform strategy that multiplies your marketing efforts overnight {u2022}Showcase your brand, product, or company and attract new opportunities
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physical xiii, 202 pages; 26 cm.
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subject_facet Advertising, Branding (Marketing), Small business, Strategic planning
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title Entrepreneur Magazine's ultimate guide to platform building
title_display Entrepreneur Magazine's ultimate guide to platform building
title_full Entrepreneur Magazine's ultimate guide to platform building / Wendy Keller
title_short Entrepreneur Magazine's ultimate guide to platform building
title_sort entrepreneur magazine's ultimate guide to platform building