The emperors of chocolate: inside the secret world of Hershey and Mars

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Publisher:
Random House,
Pub. Date:
1999.
Language:
English
Description
Examining one of the most bitter rivalries in American business, a journalist journeys inside the secretive world of the Mars company; the life of its founder, innovative entrepreneur and autocrat Forrest Mars; and its long-time battle with Hershey. 25,000 first printing. Tour.
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ISBN:
9780679421900
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Grouping Information

Grouped Work ID a2c02d66-29b9-edb6-3e64-93ed1747b2ae
Grouping Title emperors of chocolate inside the secret world of hershey and mars
Grouping Author brenner joël glenn
Grouping Category book
Last Grouping Update 2019-07-02 04:48:56AM
Last Indexed 2019-08-21 04:41:55AM

Solr Details

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author Brenner, Joël Glenn.
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Local History
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primary_isbn 9780679421900
publishDate 1999
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b13208342 Book Books First edition. English Random House, 1999. xiv, 366 pages : illustrations ; 25 cm.
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subject_facet Candy industry -- United States -- History
Chocolate candy -- United States -- Marketing -- History
Chocolate industry -- United States -- History
Competition -- United States -- Case studies
title_display The emperors of chocolate : inside the secret world of Hershey and Mars
title_full The emperors of chocolate : inside the secret world of Hershey and Mars / Joël Glenn Brenner
title_short The emperors of chocolate :
title_sub inside the secret world of Hershey and Mars