The emperors of chocolate: inside the secret world of Hershey and Mars

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Average Rating
Publisher:
Random House,
Pub. Date:
1999.
Language:
English
Description
Examining one of the most bitter rivalries in American business, a journalist journeys inside the secretive world of the Mars company; the life of its founder, innovative entrepreneur and autocrat Forrest Mars; and its long-time battle with Hershey. 25,000 first printing. Tour.
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ISBN:
9780679421900
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Grouping Information

Grouped Work ID a2c02d66-29b9-edb6-3e64-93ed1747b2ae
full_title emperors of chocolate inside the secret world of hershey and mars
author brenner joël glenn
grouping_category book
lastUpdate 2017-06-24 11:03:53AM

Solr Details

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author Brenner, Joël Glenn.
author-letter Brenner, Joël Glenn.
author_additional Joël Glenn Brenner.
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date_added 2011-01-26T05:00:00Z
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physical xiv, 366 p. : ill. ; 25 cm.
popularity 20
primary_isbn 9780679421900
publishDate 1999
publishDateSort 1999
publisher Random House,
rating 2.5
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record_details ils:.b13208342|Book|Books|1st ed.|English|Random House,|1999.|xiv, 366 p. : ill. ; 25 cm.
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subject_facet Candy industry -- United States -- History, Chocolate candy -- United States -- Marketing -- History, Chocolate industry -- United States -- History, Competition -- United States -- Case studies
target_audience Adult
target_audience_full Adult
title The emperors of chocolate : inside the secret world of Hershey and Mars
title_display The emperors of chocolate : inside the secret world of Hershey and Mars
title_full The emperors of chocolate : inside the secret world of Hershey and Mars / Joël Glenn Brenner
title_short The emperors of chocolate :
title_sort emperors of chocolate inside the secret world of hershey and mars
title_sub inside the secret world of Hershey and Mars