Marketing power plays: how the world's most ingenious marketers reach the top of their game

Book Cover
Average Rating
Publisher:
McGraw-Hill,
Pub. Date:
2007.
Language:
English
Description

Learn the Plays

Make Your Move

  • Build an IKEA-style global brand the way Ingvar Kamprad does
  • Use Hans Straberg's tactics at Electrolux to sweep in profits
  • Bank on thinking locally like Citigroup's Steven Freiberg
  • Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays

More Details
ISBN:
9780071475587
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID a35663d2-2c3c-84a1-1280-6f9bd5e95fb5
full_title marketing power plays how the worlds most ingenious marketers reach the top of their game
author mcgraw hill
grouping_category book
lastUpdate 2016-12-14 05:06:47AM

Solr Details

_version_ 1562836012685590528
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author_display
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Central
callnumber-a HF5415
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber_sort_arlington 658.8 MARKE
collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
days_since_added 2250
detailed_location_arlington Central Adult Nonfiction
display_description
format_arlington Book
format_boost 10
format_category_arlington Books
grouping_category book
id a35663d2-2c3c-84a1-1280-6f9bd5e95fb5
isbn 9780071475587
item_details ils:.b12995071|.i13365824|Central Adult Nonfiction|658.8 MARKE|||1|false|false|||||On Shelf|Mar 06, 2014|can||
itype_arlington Paperback
language English
language_boost 10
language_boost_es 1
lexile_code
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 658.8 MARKE
local_callnumber_exact_arlington 658.8 MARKE
local_callnumber_left_arlington 658.8 MARKE
local_days_since_added_arlington 2250
num_holdings 1
oclc (OCoLC)76936618
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
physical ix, 178 p. : ill. ; 22 cm.
popularity 2
primary_isbn 9780071475587
publishDate 2007
publishDateSort 2007
publisher McGraw-Hill,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b12995071|Book|Books||English|McGraw-Hill,|2007.|ix, 178 p. : ill. ; 22 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington ils:.b12995071|.i13365824|On Shelf|On Shelf|false|true|true|false|false|true|999||
series BusinessWeek books
series2 BusinessWeek.
series_with_volume BusinessWeek books
subject_facet Marketing, Marketing -- Case studies
target_audience Adult
target_audience_full Adult
title Marketing power plays : how the world's most ingenious marketers reach the top of their game
title_display Marketing power plays : how the world's most ingenious marketers reach the top of their game
title_full Marketing power plays : how the world's most ingenious marketers reach the top of their game
title_short Marketing power plays :
title_sort marketing power plays how the world's most ingenious marketers reach the top of their game
title_sub how the world's most ingenious marketers reach the top of their game