Trademark: legal care for your business & product name

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Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect: • business names • product names • product packaging • logos • slogans • domain names • anything that identifies your company, product or service With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: • choose marks that competitors can't copy • search for other marks that might conflict with yours • register a name or other mark • protect and maintain your marks' legal strength • understand and resolve disputes outside the courtroom Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes, including online registration.
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Grouped Work ID a3eb1707-7515-9115-ffae-6e7cc0cca313
full_title trademark legal care for your business and product name
author elias stephen
grouping_category book
lastUpdate 2017-08-14 05:04:17AM

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author Elias, Stephen.
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physical 356 p. : ill. ; 23 cm.
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table_of_contents A trademark primer -- Trademarks, domain names, and the Internet -- How to choose a good name for your business, product, or service -- Trademark searches--what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed their trademark -- International trademark protection -- Help beyond this book.
target_audience Other
target_audience_full Other
title Trademark legal care for your business & product name
title_display Trademark legal care for your business & product name
title_full Trademark [electronic resource] : legal care for your business & product name / by Stephen Elias & Richard Stim
title_short Trademark
title_sort trademark legal care for your business & product name
title_sub legal care for your business & product name