Playing to the world's biggest audience: the globalization of Chinese film and TV

Book Cover
Average Rating
Publisher:
University of California Press,
Pub. Date:
c2007.
Language:
English
Description
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood’s century-long hegemony.Playing to the World’s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
More Details
Contributors:
ISBN:
9781429494588
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID a52d03b6-5f74-284e-b431-d940a4fc1433
full_title playing to the world s biggest audience the globalization of chinese film and tv
author curtin michael
grouping_category book
lastUpdate 2017-08-14 05:04:27AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Curtin, Michael.
author2-role NetLibrary, Inc.
author_display Curtin, Michael
detailed_location_arlington EBSCOhost
display_description
format_arlington eBook
format_category_arlington eBook
id a52d03b6-5f74-284e-b431-d940a4fc1433
isbn 9781429494588
item_details external_econtent:ils:.b1303070x||EBSCOhost|Online|eBook|eBook|1|false|true|EBSCOhost||http://www.netlibrary.com.library.access.arlingtonva.us/urlapi.asp?action=summary&v=1&bookid=201674||Available Online||q||
itype_arlington eCollection
lexile_score -1
literary_form Other
literary_form_full Other
local_callnumber_arlington Online
owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
primary_isbn 9781429494588
publishDate 2007
record_details external_econtent:ils:.b1303070x|eBook|eBook||English|University of California Press,|c2007.|x, 341 p. : ill., maps ; 23 cm.
recordtype grouped_work
scoping_details_arlington external_econtent:ils:.b1303070x||Available Online|Available Online|false|true|false|false|false|true||||
title_display Playing to the world's biggest audience the globalization of Chinese film and TV
title_full Playing to the world's biggest audience [electronic resource] : the globalization of Chinese film and TV / Michael Curtin
title_short Playing to the world's biggest audience
title_sub the globalization of Chinese film and TV