From the Book - Revised and updated.
Foreword / Thomas H Davenport
Preface to the Revised and Updated Edition: What's new and who's this book for-the predictive analytics FAQ
Preface to the Original Edition: What is the occupational hazard of predictive analytics?
Introduction: Prediction effect
Liftoff! prediction takes action (deployment)
With power comes responsibility: Hewlett-Packard, Target, the Cops, and the NSA deduce your secrets (ethics)
Data effect: a glut at the end of the rainbow (data)
Machine that learns: a look inside Chase's prediction of mortgage risk (modeling)
Ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles)
Watson and the jeopardy! challenge (question answering)
Persuasion by the numbers: how Telenor, US Bank, and the Obama Campaign engineered influence (uplift)
Afterword: Eleven predictions for the first hour of 2022
A: Five effects of prediction
B: Twenty applications of predictive analytics
C: Prediction people: cast of "characters"
Hands-On Guide: Resources for further leaning
