Introduction: What is behavioral finance?
Part 1: Behavioral people are normal people
Chapter 2: Wants for utilitarian, expressive, and emotional benefits
Chapter 3: Cognitive shortcuts and errors
Chapter 4: Emotional shortcuts and errors
Chapter 5: Correcting cognitive and emotional errors
Chapter 6: Experienced happiness, life evaluation, and choices: expected-utility theory and prospect theory
Chapter 7: Behavioral finance puzzles: the dividend puzzle, the disposition puzzle, and the puzzles of dollar-cost averaging and time diversification
Part 2: Behavioral finance in portfolios, life cycles, asset prices, and market efficiency
Chapter 8: Behavioral portfolios
Chapter 9: Behavioral life cycle of saving and spending
Chapter 10: Behavioral asset pricing
Chapter 11: Behavioral efficient markets
Chapter 12: Lessons of behavioral finance.