The race for perfect: inside the quest to design the ultimate portable computer

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Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they’re laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables.

Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They’re driven by the basic rule of the tech industry: innovate or die.

In addition to a fascinating read, The Race for Perfect offers valuable lessons for business people in any industry, revealing how they must

INNOVATE constantly to differentiate their productsCREATE design principles that are timelessINTEGRATE design and engineering so products are both useful and fun to useIMPROVE quality and convenience without compromiseTAP social networks to turn customers into fans

At the center of this tale is the story of a single product, Lenovo’s ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM’s PC division in 2005 primarily to get the company’s storied ThinkPad laptops. The X300 was conceived as a “halo” product that would draw customers to Lenovo’s entire line. Woven through The Race for Perfect is a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple’s super-slim MacBook Air—-with surprising results.

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Grouped Work ID a6a90207-8d35-be01-9f0b-eb067e026b02
full_title race for perfect inside the quest to design the ultimate portable computer
author hamm steve
grouping_category book
lastUpdate 2017-08-14 05:04:51AM

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accelerated_reader_reading_level 0
author Hamm, Steve.
author2-role , (OCoLC)310696392, .b1323687807-06-1601-25-11, 004.16, 0071606114 (electronic bk.), 5233905, 92QYMA8, 9780071606110 (electronic bk.), Electronic books., Electronic reproduction.Boulder, Colo. :NetLibrary,2009.Available via World Wide Web.Access may be limited to NetLibrary affiliated libraries., English qEnglish., Hamm, Steve., Includes bibliographical references and index., LDR64.6 20090722115226 EBKSLDR64.6 20090728092604 EBKSLDR64.6 20090722115226 EBKS, N$TN$T, NetLibrary, Inc., New York :McGraw-Hill,c2009., OCLC Holdings Updated 20110802, Original, QA76.5.H3528 2009eb, QYMA, The quest -- Dynabook and the legacy of Xerox PARC -- Compaq vs. Apple -- ThinkPad -- Yang's dream -- Kodachi -- The race -- Hype, FUD and e-Marketing -- Very small computers -- The convergence converges -- The future of portable computing., The race for perfectinside the quest to design the ultimate portable computer /by Steve Hamm., q01-25-11mz-, qBibliographies., qBook., qComputerFiles., qSoftware., qeBook., v, 293 p. :ill. ;24 cm.
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title_display The race for perfect inside the quest to design the ultimate portable computer
title_full The race for perfect [electronic resource] : inside the quest to design the ultimate portable computer / by Steve Hamm
title_short The race for perfect
title_sub inside the quest to design the ultimate portable computer