The complete guide to Google advertising: including tips, tricks, & strategies to create a winning advertising plan

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Average Rating
Publisher:
Atlantic Pub. Group,
Pub. Date:
c2007.
Language:
English
Description
Author Brown, who has previously published books on Internet advertising, promotion, and marketing, offers extensive advice on how to take advantage of the marketing power and massive Internet presence of Google. The book is intended for anyone who has a Web site, is considering developing one, or who has a business that depends on the Internet for marketing and advertising. Topics include a brief history of Google, an overview of its features over and above its function as a search engine, developing online marketing plans, using Google AdWords, search engine optimization, and choosing effective keywords and phrases. The book also includes a helpful glossary. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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ISBN:
9781601380456
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full_title complete guide to google advertising including tips tricks and strategies to create a winning advert
author brown bruce c
grouping_category book
lastUpdate 2017-08-14 05:04:26AM

Solr Details

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author Brown, Bruce C. (Bruce Cameron), 1965-
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owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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record_details ils:.b13020730|Book|Books||English|Atlantic Pub. Group,|c2007.|287 p. : ill ; 23 cm.
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subject_facet Internet advertising -- Handbooks, manuals, etc, Internet marketing -- Handbooks, manuals, etc, Web search engines -- Handbooks, manuals, etc, Web sites -- Design -- Handbooks, manuals, etc
title_display The complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan
title_full The complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan / by Bruce C. Brown
title_short The complete guide to Google advertising :
title_sub including tips, tricks, & strategies to create a winning advertising plan