The complete guide to Google advertising: including tips, tricks, & strategies to create a winning advertising plan

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Average Rating
Publisher:
Atlantic Pub. Group,
Pub. Date:
[2007]
Language:
English
Description
Author Brown, who has previously published books on Internet advertising, promotion, and marketing, offers extensive advice on how to take advantage of the marketing power and massive Internet presence of Google. The book is intended for anyone who has a Web site, is considering developing one, or who has a business that depends on the Internet for marketing and advertising. Topics include a brief history of Google, an overview of its features over and above its function as a search engine, developing online marketing plans, using Google AdWords, search engine optimization, and choosing effective keywords and phrases. The book also includes a helpful glossary. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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ISBN:
9781601380456
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Grouping Information

Grouped Work IDa7ddada5-0b7c-203d-4c51-550d402dccfd
Grouping Titlecomplete guide to google advertising including tips tricks and strategies to create a winning advert
Grouping Authorbrown bruce c
Grouping Categorybook
Last Grouping Update2019-11-15 13:42:46PM
Last Indexed2019-11-17 04:48:58AM

Solr Details

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ils:.b13020730BookBooksEnglishAtlantic Pub. Group, [2007]287 pages : illustrations ; 23 cm
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subject_facetInternet advertising -- Handbooks, manuals, etc
Internet marketing -- Handbooks, manuals, etc
Web search engines -- Handbooks, manuals, etc
Web sites -- Design -- Handbooks, manuals, etc
title_displayThe complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan
title_fullThe complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan / by Bruce C. Brown
title_shortThe complete guide to Google advertising
title_subincluding tips, tricks, & strategies to create a winning advertising plan