Just my type: a book about fonts

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Language:
English
Description
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
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ISBN:
9781592406524
9781452604510
9781452624518
UPC:
9781452604510
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Grouped Work ID ac198ea9-180c-4dc1-a1ab-90ab3fc9470e
full_title just my type a book about fonts
author garfield simon
grouping_category book
lastUpdate 2017-03-25 05:57:04AM

Solr Details

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auth_author2 Jackson, Gildart.
author Simon Garfield
author-letter Garfield, Simon.
author2 Jackson, Gildart., Tantor Media., hoopla digital.
author2-role Jackson, Gildart., Jackson, Gildart.|Narrator, Tantor Media., hoopla digital.
author_additional Simon Garfield ; foreword by Chipkidd., Simon Garfield ; oreword by Chipkidd., Simon Garfield.
author_display Garfield, Simon
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date_added 2011-08-26T04:00:00Z
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display_description A romp through the history of fonts and the lives of the great typographers, revealing the extent to which fonts are not only shaped by but also define the world in which we live.
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oclc (OCoLC)706017795, (OCoLC)747083008
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physical 1 online resource (1 audio file (7hr., 30 min.)) : digital., 356 p. : ill. ; 22 cm., 6 sound discs (7.5 hrs.) : digital ; 4 3/4 in.
popularity 21
primary_isbn 9781592406524
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publishDate 2011
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subject_facet Art. -- General, Graphic design (Typography), History. -- General, Language arts & disciplines. -- General, Reference. -- General, Type and type-founding, Type and type-founding -- History, Type and type-founding -- Psychological aspects, Type and type-founding -- Social aspects, Typographers -- Biography
table_of_contents Love letters -- We don't serve your type -- Capital offence ; Gill Sans -- Legibility vs readability ; Albertus -- Can a font make me popular? ; Futura v Verdana -- The hands of unlettered men ; Doves -- The ampersand's final twist -- Baskerville is dead (long live Baskerville) ; Mrs. Eaves & Mr. Eaves -- Tunnel visions -- What is it about the Swiss ; Frutiger -- Road akzidenz -- DIY -- What the font? -- Can a font be German, or Jewish? ; Futura -- American Scottish ; Moderns, Egyptians, and fat faces -- Gotham is go -- Pirates and clones ; Optima -- The clamour from the past ; Sabon -- Breaking the rules ; The interrobang -- The serif of Liverpool ; Vendome -- Fox, gloves -- The worst fonts in the world -- Just my type.
target_audience Adult
target_audience_full Adult
title Just my type : a book about fonts
title_display Just my type : a book about fonts
title_full Just My Type A Book About Fonts, Just my type : a book about fonts / Simon Garfield, Just my type [electronic resource] : a book about fonts / Simon Garfield ; oreword by Chipkidd, Just my type [sound recording] : a book about fonts / Simon Garfield ; foreword by Chipkidd
title_short Just my type :
title_sort just my type a book about fonts
title_sub a book about fonts
topic Entertainment, Nonfiction
topic_facet Entertainment, Nonfiction
upc 9781452604510