The complete guide to book publicity

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Allworth Communications,
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Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.• Author has spearheaded the publicity for more than 15 New York Times best-selling books• "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol & Graf• This replaces 1-58115-046-6
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full_title complete guide to book publicity
author blanco jodee
grouping_category book
lastUpdate 2017-08-14 05:04:26AM

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physical xi, 291 p. ; 23 cm.
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title The complete guide to book publicity
title_display The complete guide to book publicity
title_full The complete guide to book publicity [electronic resource] / by Jodee Blanco
title_short The complete guide to book publicity
title_sort complete guide to book publicity