Trust me, I'm lying: confessions of a media manipulator

Book Cover
Average Rating
5 star
 
(1)
4 star
 
(0)
3 star
 
(0)
2 star
 
(0)
1 star
 
(0)
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture… 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
More Details
Contributors:
ISBN:
159184553
9781101583715
9781591845539
9781469001319
9781591846284
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID af92428c-1664-9adb-7979-723ba31a0eb0
full_title trust me i m lying confessions of a media manipulator
author holiday ryan
grouping_category book
lastUpdate 2017-03-23 04:53:12AM

Solr Details

_version_ 1562650732981649408
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Ryan Holiday
author-letter Holiday, Ryan.
author2 hoopla digital.
author2-role hoopla digital.
author_additional Ryan Holiday.
author_display Holiday, Ryan
availability_toggle_arlington Available Now, Available Online, Entire Collection
callnumber_sort_arlington 659.2 HOLID
collection_arlington Adult Nonfiction
date_added 2012-08-16T04:00:00Z
days_since_added 1680
detailed_location_arlington Central Adult Nonfiction, hoopla
display_description An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections through fake story planting and misleading marketing tactics.
econtent_device Android, BlackBerry, Kindle, Kindle Fire, Mac, Windows, iPad, iPhone, iPod touch
econtent_protection_type_arlington Limited Access, external
econtent_source_arlington OverDrive, hoopla
edition Unabridged.
format_arlington Book, eAudiobook, eBook
format_boost 38
format_category_arlington Audio Books, Books, eBook
genre Non Fiction
genre_facet Non Fiction
grouping_category book
id af92428c-1664-9adb-7979-723ba31a0eb0
isbn 159184553, 9781101583715, 9781469001319, 9781591845539, 9781591846284
item_details external_econtent:ils:.b14944510||hoopla|Online|eAudiobook|Audio Books|1|false|true|hoopla||https://www.hoopladigital.com/title/11212712||Available Online||qanea||, ils:.b13934119|.i17651207|Central Adult Nonfiction|658.872 HOLID|||1|false|false|||||Due Apr 11, 2017|Mar 10, 2017|can||, ils:.b15917617|.i20313949|Central Adult Nonfiction|659.2 HOLID|||1|false|false|||||Due Apr 3, 2017|Mar 09, 2017|can||, overdrive:0750d14a-2027-44d9-b4ab-ba744f085f57|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,OverDrive Read,Kindle Book|Checked Out||||
itype_arlington , Hardback, Paperback, eCollection
language English
language_boost 10
language_boost_es 1
lexile_code
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 658.872 HOLID, 659.2 HOLID, Online, Online OverDrive
local_callnumber_exact_arlington 658.872 HOLID, 659.2 HOLID, Online, Online OverDrive
local_callnumber_left_arlington 658.872 HOLID, 659.2 HOLID, Online, Online OverDrive
local_days_since_added_arlington 1680
num_holdings 3
oclc (OCoLC)769430586, (OCoLC)817263647
owning_library_arlington Arlington Public Library, Arlington Public Library Online, Aurora Hills, Aurora Hills Online, Central, Central Online, Cherrydale, Cherrydale Online, Columbia Pike, Columbia Pike Online, Connection Crystal City, Connection Crystal City Online, Detention Center, Detention Center Online, Glencarlyn, Glencarlyn Online, Local History, Local History Online, Plaza, Plaza Online, Shirlington, Shirlington Online, Westover, Westover Online
owning_location_arlington Central
physical 1 online resource (1 audio file (6hr., 30 min.)) : digital., xi, 259 p. ; 24 cm., xvii, 301 pages : illustrations ; 22 cm.
popularity 19
primary_isbn 159184553
publishDate 2012, 2013
publishDateSort 2012
publisher Penguin Publishing Group, Portfolio,, Portfolio/Penguin,
rating 5
rating_facet fiveStar, fourStar, oneStar, threeStar, twoStar
record_details external_econtent:ils:.b14944510|eAudiobook|Audio Books|Unabridged.|English||2012|1 online resource (1 audio file (6hr., 30 min.)) : digital., ils:.b13934119|Book|Books||English|Portfolio,|c2012.|xi, 259 p. ; 24 cm., ils:.b15917617|Book|Books||English|Portfolio/Penguin,|2013.|xvii, 301 pages : illustrations ; 22 cm., overdrive:0750d14a-2027-44d9-b4ab-ba744f085f57|eBook|eBook||English|Penguin Publishing Group|2012|
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington external_econtent:ils:.b14944510||Available Online|Available Online|false|true|false|false|false|true|||, ils:.b13934119|.i17651207|Checked Out|Checked Out|false|false|true|false|false|true|999||, ils:.b15917617|.i20313949|Checked Out|Checked Out|false|false|true|false|false|true|999||, overdrive:0750d14a-2027-44d9-b4ab-ba744f085f57|-1|Checked Out|Checked Out|false|false|true|false|false|false|||
subject_facet Marketing -- Blogs, Public relations -- Blogs, Social media -- Economic aspects
table_of_contents Book 1: Feeding the monster : how blogs work. Blogs make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it) -- Book 2: The monster attacks : what blogs mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony : blogs as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies -- Conclusion: So--where to from here?, Book I. Feeding the monster: how blogs work : Blogs make the news -- How to turn nothing into something in three way-too-easy steps -- The blog con: how publishers make money online -- Tactic #1. Bloggers are poor, help pay their bills -- Tactic #2. Tell them what they want to hear -- Tactic #3. Give them what spreads, not what's good -- Tactic #4. Help them trick their readers -- Tactic #5. Sell them something they can sell (exploit the one-off problem) -- Tactic #6. Make it all about the headline -- Tactic #7. Kill 'em with pageview kindness -- Tactic #8. Use the technology against itself -- Tactic #9. Just make stuff up (everyone else is doing it) -- Book II. The monster attacks: what blogs mean : Irin Carmon, The Daily show, and me: the perfect storm of how toxic blogging can be --There are others: the manipulator hall of fame -- Cute but evil: online entertainment tactics that drug you and me -- The link economy: the leveraged illusion of sourcing -- Extortion via the web: facing the online shakedown -- The iterative hustle: online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark: when Internet humor attacks -- The 21st century degradation ceremony: blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog: an update on account of all the lies -- Conclusion : So ... where to from here? -- Appendix A. [Case studies] : Infiltrating an exposing helpareporterout.com: a microcosm for everything wrong with online journalism -- Punking celebrity gossip: creating a fake twitter scandal -- The Tucker Mex Planned Parenthood clinic: a rejected $500,000 donation becomes a major media story -- Appendix B. [Articles] : How Greenpeace manipulated the media like a pro: analyzing the Shell Oil hoax -- Broken on purpose: why getting it wrong pays more than getting it right -- How a reformed media manipulator uses the web to generate sales -- How the pros PR for free.
target_audience Adult
target_audience_full Adult
title Trust me, I'm lying : confessions of a media manipulator
title_alt Trust me, I am lying.
title_display Trust me, I'm lying : confessions of a media manipulator
title_full Trust Me, I'm Lying Confessions of a Media Manipulator, Trust me, I'm lying : confessions of a media manipulator / Ryan Holiday, Trust me, I'm lying [electronic resource] : confessions of a media manipulator / Ryan Holiday
title_short Trust me, I'm lying :
title_sort trust me, i'm lying confessions of a media manipulator
title_sub confessions of a media manipulator
topic Business, Nonfiction
topic_facet Business, Nonfiction