Trust me, I'm lying: confessions of a media manipulator

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Description
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture… 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
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ISBN:
159184553
9781101583715
9781591845539
9781469001319
9781591846284
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full_title trust me i m lying confessions of a media manipulator
author holiday ryan
grouping_category book
lastUpdate 2017-10-21 05:44:32AM

Solr Details

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collection_arlington Adult Nonfiction
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display_description An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections through fake story planting and misleading marketing tactics.
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subject_facet Marketing -- Blogs, Public relations -- Blogs, Social media -- Economic aspects
title_display Trust me, I'm lying : confessions of a media manipulator
title_full Trust Me, I'm Lying Confessions of a Media Manipulator, Trust me, I'm lying : confessions of a media manipulator / Ryan Holiday, Trust me, I'm lying [electronic resource] : confessions of a media manipulator / Ryan Holiday
title_short Trust me, I'm lying :
title_sub confessions of a media manipulator
topic_facet Business, Nonfiction