A Conversation With Maureen McGuire: Conversations with Giants

Early Career and International Experience (6:33); Reshaping the IBM Brand (6:10); New Role of Chief Marketing Officer (3:42); Evaluating Creative Work (7:04); Leading a Creative Group (4:17); Choosing an Agency (2:23); Diversity and Inclusion in Advertising (6:07); Rethinking Advertising Training (2:50); Credits: A Conversation With Maureen McGuire: Conversations with Giants (0:27);