From the Book - Third edition.
1 Fundamentals of publishing
A very short history of publishing
The relationship between different parts of the industry
Preparing for a future in publishing
The global and local fundamentals
Interview: Anne Meadows, Commissioning Editor at Granta and Portobello Books
Case study: Bertelsmann and Random House
Interview: Namrata Tripathi, Founder and Publisher of Kokila (Penguin Random House)
2 The publishing ecosystem
Interview: Alba Proko, Audio Manager, Bookouture
Journals, magazines and newspapers
Who adds value in the publishing process?
Case study: Amazon and EBSCO
Interview: Zaahida Nabagereka, Head of Social Impact, Penguin Random House UK
3 Writers, readers and intermediaries
Authors, illustrators, creators and their rights
Agents and other gatekeepers
Network and opinion formers
Channels to readers and buyers
Case study: Frankfurt Book Fair
Interview: Ashleigh Gardner, Senior Vice President, Global Publishing, Wattpad WEBTOON Studios
Interview: Caroline Walsh, Literary Agent, David Higham Associates
Policy and planning: list building and market niches
Commissioning: research, reputation and funds
Contractual matters: formats and co-editions
Editorial work: from submission to publication
Interview: Breanna J. McDaniel, sensitivity reader, author, and Program Manager for the Black Creatives Fund, We Need Diverse Books
Case study: A Guide for Dummies
Interview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic / Publisher, Grove Press UK
How different rights developed
Who is involved in selling rights
Case study: The rights potential of children's books
Interview: Amy Ellis, Head of Rights and Permissions, PLS
Interview: Victoria Lawrance, Rights Manager
Platforms and formats appropriate for the content
Scheduling the publication process
Controlling costs and establishing prices
Case study: Horrible Histories
Interview: Shaun Hodgkinson, Chief Operating Officer, DK
Interview: Thomas Truong, Publishing Director, Little Tiger Group
7 Print and digital publishing
Choosing from a variety of media and formats
Legalities of publishing in a wired world
Digital workflow and software standards
Communication for print and e-publications
Interview: Jenny Blenk, Associate Editor, Dark Horse Comics
Case study: Print and digital at the university presses
Interview: Jeanette Morton, Digital Publisher, Oxford University Press
8 Marketing, sales and distribution.
