Winning on purpose: the unbeatable strategy of loving customers

Foreword / John Donahoe, CEO Nike

Preface : The genesis of Net Promoter

Introduction : know your purpose : then live it

Lead with love : the unbeatable purpose

Aim for greatness : everybody can be great

Love your customers : the quintessence of customer capitalism

Inspire your teams : to embrace a life of meaning and service

Respect your investors : they win only when your customers are loyal

Honor the Golden Rule : but first, understand it

Be remarkable : not merely satisfactory

Be persistent : build culture-reinforcing systems

Be humble : Net Promoter 3.0 and beyond.