Beijing Jeep: a case study of Western business in China

Book Cover
Average Rating
Publisher:
Westview Press,
Pub. Date:
1997.
Language:
English
Description
When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West's age-old quest to do business in the Middle Kingdom.
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ISBN:
9780813333274
081333327
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Grouping Information

Grouped Work ID b1dc1304-0cd8-cbfd-ba11-5060d873cca2
Full title beijing jeep a case study of western business in china
Author mann jim
Grouping Category book
Last Update 2017-12-12 04:59:24AM
Last Indexed 2018-06-23 05:06:26AM

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owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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publishDate 1997
record_details ils:.b13043997|Book|Books||English|Westview Press,|1997.|350 p. ; 23 cm.
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subject_facet China -- Foreign economic relations -- United States, United States -- Foreign economic relations -- China
title_display Beijing Jeep : a case study of Western business in China
title_full Beijing Jeep : a case study of Western business in China / Jim Mann
title_short Beijing Jeep :
title_sub a case study of Western business in China