The Art of Woo: using strategic persuasion to sell your ideas

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Publisher:
Varies, see individual formats and editions
Pub. Date:
2007
Language:
English
Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
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Grouping Information

Grouped Work ID b554b277-664b-b7a9-32cb-ea1b2c147db2
full_title art of woo using strategic persuasion to sell your ideas
author shell g richard
grouping_category book
lastUpdate 2017-10-23 04:42:53AM

Solr Details

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auth_author2 Moussa, Mario., Sklar, Alan.
author Shell, G. Richard, 1949-
author2-role Moussa, Mario., Sklar, Alan., hoopla digital.
author_display Shell, G. Richard
detailed_location_arlington hoopla
display_description

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way---engaging their minds and imaginations.

Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

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isbn 9781400125302
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publishDate 2007
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subject_facet Marketing, Persuasion (Psychology), Selling
title_display The Art of Woo
title_full The Art of Woo Using Strategic Persuasion to Sell Your Ideas, The art of woo [electronic resource] : using strategic persuasion to sell your ideas / G. Richard Shell, Mario Moussa
title_short The Art of Woo
title_sub using strategic persuasion to sell your ideas
topic_facet Business, Nonfiction