The billion dollar game: behind the scenes of the greatest day in American sport--Super Bowl Sunday

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One hundred million spectators.An economic footprint larger than the GDP of 25 nations. Zero room for error.

An inside view of the 365 days leading up to the greatest event in American sport.

More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchandisers, security personnel, and celebrity party planners quarterback their own teams starting a year in advance. Super Bowl Sunday is a national holiday for sports fans, who purchase 1.5 million large-screen TVs in the week before the game, attend one of 7.5 million parties, and eat more food than on any day other than Thanksgiving (according to the California Avocado Commission, Americans consume more than eight million pounds of guacamole on this single day).In THE BILLION DOLLAR GAME, New York Times bestselling author Allen St. John gets rare access to the people and corporations that mastermind this iconic event. He goes into the FOX Sports broadcast booth with Joe Buck and Troy Aikman, and the longtime director/producer team of Artie Kempner and Richie Zyontz. St. John gets a front-row seat in the Madison Avenue conference rooms where the massive Anheuser-Busch campaign is being tested in focus groups, and he takes readers behind-the-scenes with stadium architect Peter Eisenman, and the billion-dollar deals brokered in Phoenix preceding Super Bowl XLII. Covering the political snafus, the organizational nightmares, and the well-oiled hype machine, St. John weaves a fascinating portrait of the National Football League and the Super Bowl – and examines how all the elements miraculously come together to create the biggest cultural phenomenon in American sport.

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Grouping Information

Grouped Work ID ba879cd4-019d-11d4-7877-dbb900d1494d
Grouping Title billion dollar game behind the scenes of the greatest day in american sport super bowl sunday
Grouping Author st john allen
Grouping Category book
Last Grouping Update 2018-10-03 04:49:02AM
Last Indexed 2019-02-15 04:52:51AM

Solr Details

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author St. John, Allen.
author_display St. John, Allen
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collection_arlington Adult Nonfiction
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itype_arlington Hardback
last_indexed 2019-02-15T09:52:51.191Z
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 796.332 STJOH
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Shirlington
primary_isbn 9780385523547
publishDate 2009
record_details ils:.b12945146|Book|Books||English|Doubleday,|2009.|264 pages ; 25.
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b12945146 .i13849360 On Shelf On Shelf false true true false false true 9999
subject_facet Super Bowl, Super Bowl -- Economic aspects, Super Bowl -- Social aspects
title_display The billion dollar game : behind the scenes of the greatest day in American sport--Super Bowl Sunday
title_full The billion dollar game : behind the scenes of the greatest day in American sport--Super Bowl Sunday / Allen St. John
title_short The billion dollar game :
title_sub behind the scenes of the greatest day in American sport--Super Bowl Sunday