Cover; Title Page; Copyright; Contents; Acknowledgments; Introduction: Offline; Are You Being Digitally Manipulated?; Access to Your Attention Has Become a Commodity; Technology Is Good. But Use it Carefully!; How This Book Is Structured; Chapter One; A Tsunami of Technological Transformation; Imperceptible Change; Because Your Eyeballs Are Worth It; Social Media: The Global Village; Tackling the Onslaught of Information; Chapter Two; A Fire Upon the Deep; Developing Bigger Brains Was an Evolutionary Gamble; The Three Layers of Your Brain
Prefiltering and Neuroplasticity: Your Adaptable BrainIs Your Consciousness Time-Shifted?; To Be or Not to Be Conscious; Out of Control; Is Consciousness a Question of Being in the Spotlight?; Models Are Not Reality; The Hard Question of Consciousness; The Social Brain; Chapter Three; The Billion Dollar Question; Dopamine: Sex, Drugs, and Rock 'n' Roll?; Oxytocin: Humans Need Humans; Does Your Family Suffer from Technoference?; Being Able to Defer Gratification Is Crucial; What We Actually Do Know about Impulse Control-And About Losing It!; Do Smartphones Affect Human Self-Control?
Chapter FourThe Human Information Factory; The Limited Working Memory; The Sorting Task; Information Processing; Would You Dare to Be a Passenger in a Car Driven by a Distracted You?; Excuse Me, Do You Have a Minute?; Smartphones and Feelings; A Quick Pit-Stop Before Heading into the Land of Dragons; Chapter Five; One Great Big Online Market; B.J. Fogg and the Stanford Persuasion Lab; Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today ... ; Your Phone Is a Slot Machine!; What Do the Companies Targeting You See?; Your Personality Can Be Predicted with Great Accuracy
The Cambridge Analytica ScandalHow You Are Captured and Converted; Multivariate Testing-Helping Consumers Capture Themselves; The Strange World of Tracking Pixels, Cookies and Remarketing; All Aboard the Consumer Journey Train; The Horrible Dark Patterns; How Google Skews Your Search Results; Chapter Six; Stress, Low Self-Esteem, Anxiety and Sleep Disturbances; Smartphones and Social Media Can Lead to ADHD in Adolescents; Can Use of Social Media Be Addictive?; When Addictive Design and Basic Human Social Traits Clash; The Effects Are Not Just Physiological or Psychological
Echo Chambers and Confirmation BiasWhen Confirmation Bias Leads to Cognitive Dissonance; The Sharp Decline in Empathy; The Changing World of Youngsters; Cyberbullying; In Conclusion: The Road Ahead Is All About the Choices You Make!; Chapter Seven; Making Changes Is Not Easy!; Change Means Doing Things Differently; Step 1: Life Stories; Family Time; Leisure Time; Own Time; Work Time; Step 2: Mapping out Your Habits and How You Spend Your Time; Step 3: Identify Triggers & Cues; Step 4: Plan Your Countermove and Start Acting; Troubleshoot Failure
