To serve God and Wal-Mart: the making of Christian free enterprise

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Publisher:
Harvard University Press,
Pub. Date:
2009.
Language:
English
Description

In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.

While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next.

This extraordinary biography of Wal-Mart’s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.

The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).

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ISBN:
9780674033221
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Grouping Information

Grouped Work IDc0d64e51-ca51-ada5-809e-08f115f2f414
Grouping Titleto serve god and wal mart the making of christian free enterprise
Grouping Authormoreton bethany
Grouping Categorybook
Last Grouping Update2019-09-24 04:48:47AM
Last Indexed2019-11-17 04:49:03AM

Solr Details

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b12977615BookBooksEnglishHarvard University Press, 2009.372 pages, 8 unnumbered pages of plates : illustrations ; 25 cm.
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subject_facetBusiness -- Religious aspects -- Christianity
Discount houses (Retail trade) -- United States
Free enterprise -- Religious aspects -- Christianity
title_displayTo serve God and Wal-Mart : the making of Christian free enterprise
title_fullTo serve God and Wal-Mart : the making of Christian free enterprise / Bethany Moreton
title_shortTo serve God and Wal-Mart
title_subthe making of Christian free enterprise