From the Book - Third edition.
Proposal logics : Understanding generic structure logic
Understanding the baseline logic
Aligning the baseline logic
Using a measurable-results orientation
Using logic trees to construct your methodology
Proposal psychologics : Analyzing the buyers
Identifying, selecting, and developing themes : determining what to weave in your web of persuasion
Green team reviews : collaborating to improve your odds of winning
Proposal preparation : Writing the situation and objectives slots
Writing the qualifications slot
Writing the benefits section
Summary : the proposal development process.