The king of Madison Avenue: David Ogilvy and the making of modern advertising

Book Cover
Average Rating
Publisher:
Palgrave Macmillan,
Pub. Date:
2009.
Language:
English
Description

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

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ISBN:
9781403978950
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Grouping Information

Grouped Work ID c9cfd1ec-2c6a-1ea9-94c9-da8d8001be94
Grouping Title king of madison avenue david ogilvy and the making of modern advertising
Grouping Author roman kenneth
Grouping Category book
Last Grouping Update 2018-08-06 04:40:45AM
Last Indexed 2018-09-23 04:53:04AM

Solr Details

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display_description Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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publishDate 2009
record_details ils:.b12927338|Book|Books||English|Palgrave Macmillan,|2009.|xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 24 cm.
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subject_facet Advertising -- United States -- History -- 20th century, Advertising agencies -- United States -- History -- 20th century, Advertising executives -- United States -- Biography
title_display The king of Madison Avenue : David Ogilvy and the making of modern advertising
title_full The king of Madison Avenue : David Ogilvy and the making of modern advertising / by Kenneth Roman
title_short The king of Madison Avenue :
title_sub David Ogilvy and the making of modern advertising