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Style & status: selling beauty to African American women, 1920-1975

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University Press of Kentucky,
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In Style and Status, Susannah Walker examines twentieth-century commercial beauty culture in terms of race and gender. She demonstrates that while black women's beauty culture often mirrored that of white women in important ways, it remained distinctive because it explicitly articulated racial politics in the United States. African American women confronted daily the tension between the idea that beautifying themselves according to modern standards enhanced their success and the idea that doing so meant capitulating to a white beauty ideal that excluded and denigrated them. That confrontation not only reflected race and gender politics, but it helped fuel the struggle for black equality during the 1960s and 1970s. Walker examines the role of African American consumer culture and draws connections between black women's racial identity, African American notions of femininity, and social and political consciousness.

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Grouped Work ID c9dc3464-06eb-3852-372a-24e375ecc41b
full_title style status selling beauty to african american women 1920 1975
author walker susannah
grouping_category book
lastUpdate 2016-12-14 05:07:08AM

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author Walker, Susannah, 1970-
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physical xiii, 250 p. : ill. ; 24 cm.
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table_of_contents Introduction : Why hair is political -- The beauty industry is ours : developing African American consumer citizenship in the 1920s and 1930s --Everyone admires the woman who has beautiful hair : mediating African American neauty standards in the 1920s and 1930s -- An export market at home : expanding African American consumer culture in the 1940s, 1950s, and 1960s -- Beauty services offered from head to toe : promoting beauty to African American women in the 1940s and 1950s -- All hair is good hair : integrating beauty in the 1950s and 1960s -- Black is beautiful : redefining Beauty in the 1960s and 1970s -- Conclusion : why African American beauty culture is still contested.
target_audience Other
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title Style & status selling beauty to African American women, 1920-1975
title_alt Style & status, Style and status.
title_display Style & status selling beauty to African American women, 1920-1975
title_full Style & status [electronic resource] : selling beauty to African American women, 1920-1975 / Susannah Walker
title_short Style & status
title_sort style & status selling beauty to african american women, 1920-1975
title_sub selling beauty to African American women, 1920-1975