Sixty to zero: an inside look at the collapse of General Motors--and the Detroit auto industry

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Publisher:
Yale University Press,
Pub. Date:
c2010.
Language:
English
Description

The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker’s undoing, GM’s was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM’s leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM’s decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn’t as simple as it may seem. Taylor’s book serves as a marvelous case study of one of the United States’ premier companies, of which every American quite literally now holds a share.

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ISBN:
9780300158687
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full_title sixty to zero an inside look at the collapse of general motors and the detroit auto industry
author taylor alex
grouping_category book
lastUpdate 2017-07-08 16:41:22PM

Solr Details

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author Taylor, Alex, 1945-
author-letter Taylor, Alex,
author_additional Alex Taylor III ; foreword by Mike Jackson.
author_display Taylor, Alex
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callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
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oclc (OCoLC)462905213
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physical xv, 254 p. ; 25 cm.
popularity 1
primary_isbn 9780300158687
publishDate 2010
publishDateSort 2010
publisher Yale University Press,
rating 2.5
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subject_facet Automobile industry and trade -- Michigan -- Detroit -- History, Bankruptcy -- Michigan -- Detroit -- History
table_of_contents GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
target_audience Adult
target_audience_full Adult
title Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry
title_display Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry
title_full Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson
title_short Sixty to zero :
title_sort sixty to zero an inside look at the collapse of general motors--and the detroit auto industry
title_sub an inside look at the collapse of General Motors--and the Detroit auto industry