Getting started. The path to disaster : a startup is not a small version of a big company
The path to the to the epiphany : the customer development model
The customer development manifesto
Customer discovery. An introduction to customer discovery
Customer discovery, phase one : state your business model hypothesis
Customer discovery, phase two : "Get out of the building" to test the problem : "do people care?"
Customer discovery, phase three : "Get out of the building" and test the product solution
Customer discovery, phase four : verify the business model and pivot or proceed
Customer validation. Introduction to customer validation
Customer validation, phase one : "Get ready to sell"
Customer validation, phase two : "Get out of the building and sell!"
Customer validation, phase three : develop product and company positioning
Customer validation, phase four : the toughest question of all : pivot or proceed?
