The art of being unreasonable: lessons in unconventional thinking

The art of being unreasonable

Why not? The powerful question

Forget conventional wisdom

Do your homework no matter how much time it takes

The value of being second

How to work 24/7 and still get 8 hours of sleep

Bright and young is a winning combination

Risk

How to get results

Leverage

Marketing

Investing

Negotiation

The logic of being logical

I ain't nothing but a hound dog

Is that the best you can do? Motivating people by challenging them

Competition

It's better to be respected than loved

Giving back

Education: never let a crisis go to waste

The unreasonableness of art and artists

Reflections and second thoughts

Appendix : Eli Broad career highlights.