The Way We'll Be: the Zogby report on the transformation of the American dream

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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition-that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:-We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.-Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.-Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.-We are demanding authenticity-in politicians, products, and our daily encounters-like never before.These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.
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9781400128150
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full_title way we ll be the zogby report on the transformation of the american dream
author zogby john
grouping_category book
lastUpdate 2017-09-24 04:53:12AM

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author John Zogby
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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition---that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

---We are learning to live with limits on everything---from the resources we consume to the exercise of national power abroad.

---Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

---Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

---We are demanding authenticity---in politicians, products, and our daily encounters---like never before.

These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

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subject_facet Public opinion -- United States, Social surveys -- United States, United States -- Social conditions -- 1960-1980 -- Public opinion, United States -- Social conditions -- 1980- -- Public opinion
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title The Way We'll Be the Zogby report on the transformation of the American dream
title_display The Way We'll Be
title_full The Way We'll Be The Zogby Report on the Transformation of the American Dream, The way we'll be [electronic resource] : the Zogby report on the transformation of the American dream / John Zogby
title_short The Way We'll Be
title_sort Way We'll Be
title_sub the Zogby report on the transformation of the American dream
topic Business, Nonfiction
topic_facet Business, Nonfiction