It's your biz: the complete guide to becoming your own boss

Starting a business is personal

Make smart choices: consider your options

Beating the odds: getting it right from the beginning

Building a powerful business strategy

Purpose, promise, and principles: the cornerstones of your business

Marketing and sales strategy

People matter

Protecting your business, your ideas, and yourself

Where will you locate your business?

From humble beginnings to great enterprises

Pricing and process

More practical advice

A bundle of resources.