Honor thy label: Dr. Bronner's unconventional journey to a clean, green, and ethical supply chain

Book Cover
Average Rating
Author
Leson, Gero
Publisher
Portfolio/Penguin
Publication Date
©2021.
Language
English
Book
 Show Edition
Available
Central - Adult Nonfiction
338.7 LESON
1 available
Place Hold

Description

“A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.”—Mark Bittman, author of Animal, Vegetable, JunkWhat's in a label? For Dr. Bronner's, more than ingredients or intentions—it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner’s Magic Soaps are renowned for their dense product labels (“All-One!”) and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales—inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label, Dr. Bronner’s head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up—and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share. Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business—spreading Dr. Bronner’s radical vision of simple ingredients with cosmic impact.

More Details

Contributors
Bronner, David,1973- VerfasserIn eines Geleitwortes, writer of introduction
ISBN
9780593087411

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Published Reviews

Booklist Review

It's one thing to be a conscientious consumer, carefully reading labels to ascertain the purity of a product's ingredients. It's another to delve beyond the label to consider the myriad components that go into developing, manufacturing, and distributing said product. For users of the venerable Dr. Bronner line of soaps, personal care products, and household cleansers, such a level of curiosity would reveal a bedrock commitment to quality not only in the ingredients used but also to a broader mission of establishing a socially responsible corporate culture. As director of special operations, Leson is an essential Bronner insider, traveling the globe from Sri Lanka to Samoa, sourcing raw materials, and forging key partnerships to create an intricate supply chain beneficial to all involved. In this comprehensive corporate biography, Leson takes readers inside boardrooms and down back roads to provide a thoroughly transparent look at the challenges and solutions in launching and maintaining an ethically resourced, sustainably produced, fair trade business model that honors not only the label but the planet and its people as well.

From Booklist, Copyright (c) American Library Association. Used with permission.
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Booklist Reviews

It's one thing to be a conscientious consumer, carefully reading labels to ascertain the purity of a product's ingredients. It's another to delve beyond the label to consider the myriad components that go into developing, manufacturing, and distributing said product. For users of the venerable Dr. Bronner line of soaps, personal care products, and household cleansers, such a level of curiosity would reveal a bedrock commitment to quality not only in the ingredients used but also to a broader mission of establishing a socially responsible corporate culture. As director of special operations, Leson is an essential Bronner insider, traveling the globe from Sri Lanka to Samoa, sourcing raw materials, and forging key partnerships to create an intricate supply chain beneficial to all involved. In this comprehensive corporate biography, Leson takes readers inside boardrooms and down back roads to provide a thoroughly transparent look at the challenges and solutions in launching and maintaining an ethically resourced, sustainably produced, fair trade business model that honors not only the label but the planet and its people as well. Copyright 2021 Booklist Reviews.

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