Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: running a business in today's consumer-driven world
Grouping Information
Grouped Work ID | d679eef4-98de-6502-0e4d-e3b70c33d38c |
---|---|
full_title | satisfied customers tell three friends angry customers tell 3 000 running a business in todays consu |
author | blackshaw pete |
grouping_category | book |
lastUpdate | 2018-04-25 04:51:13AM |
Solr Details
accelerated_reader_interest_level | |
---|---|
accelerated_reader_point_value | 0 |
accelerated_reader_reading_level | 0 |
auth_author2 | James, Lloyd. |
author | Pete Blackshaw |
author2-role | James, Lloyd., hoopla digital. |
author_display | Blackshaw, Pete |
detailed_location_arlington | hoopla |
display_description |
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer. |
format_arlington | eAudio, eAudiobook |
format_category_arlington | Audio Books, eBook |
id | d679eef4-98de-6502-0e4d-e3b70c33d38c |
isbn | 9781400127313 |
item_details | external_econtent:ils:.b14858782||hoopla|Online|eAudio|Audio Books|1|false|true|hoopla||https://www.hoopladigital.com/title/10756411||Available Online||qanea||, overdrive:67875c39-3c49-4634-8602-4829d4b054bf|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Available Online|||| |
itype_arlington | , eCollection |
lexile_score | -1 |
literary_form | Non Fiction |
literary_form_full | Non Fiction |
local_callnumber_arlington | Online, Online OverDrive |
owning_library_arlington | Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online |
primary_isbn | 9781400127313 |
publishDate | 2008 |
record_details | external_econtent:ils:.b14858782|eAudio|Audio Books|Unabridged.|English||2008|1 online resource (1 audio file (5hr., 30 min.)) : digital., overdrive:67875c39-3c49-4634-8602-4829d4b054bf|eAudiobook|Audio Books||English|Tantor Media|| |
recordtype | grouped_work |
scoping_details_arlington | external_econtent:ils:.b14858782||Available Online|Available Online|false|true|false|false|false|true||||, overdrive:67875c39-3c49-4634-8602-4829d4b054bf|-1|Available Online|Available Online|false|true|true|false|false|false|||| |
subject_facet | Consumer satisfaction, Customer relations, Organizational effectiveness |
title_display | Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 |
title_full | Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World, Satisfied customers tell three friends, angry customers tell 3,000 [electronic resource] : running a business in today's consumer-driven world / Pete Blackshaw |
title_short | Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 |
title_sub | running a business in today's consumer-driven world |
topic_facet | Business, Nonfiction |