Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Book Cover
Average Rating
Publisher:
Tantor Media
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestlé, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
More Details
ISBN:
9781400127313
Also in This Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID d679eef4-98de-6502-0e4d-e3b70c33d38c
Grouping Title satisfied customers tell three friends angry customers tell 3 000 running a business in todays consu
Grouping Author blackshaw pete
Grouping Category book
Last Grouping Update 2018-12-16 04:38:40AM
Last Indexed 2018-12-16 04:41:58AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Pete Blackshaw
author_display Pete Blackshaw
display_description

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

format_arlington eAudiobook
format_category_arlington Audio Books, eBook
id d679eef4-98de-6502-0e4d-e3b70c33d38c
isbn 9781400127313
item_details overdrive:67875c39-3c49-4634-8602-4829d4b054bf|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Available Online||||
itype_arlington
last_indexed 2018-12-16T09:41:58.965Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington Online OverDrive
primary_isbn 9781400127313
record_details overdrive:67875c39-3c49-4634-8602-4829d4b054bf|eAudiobook|Audio Books||English|Tantor Media||
recordtype grouped_work
scoping_details_arlington
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:67875c39-3c49-4634-8602-4829d4b054bf -1 Available Online Available Online false true true false false false
title_display Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
title_full Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World
title_short Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
title_sub Running a Business in Today's Consumer-Driven World
topic_facet Business, Nonfiction