Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: running a business in today's consumer-driven world

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In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestlé, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
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9781400127313
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full_title satisfied customers tell three friends angry customers tell 3 000 running a business in todays consu
author blackshaw pete
grouping_category book
lastUpdate 2017-07-24 22:17:46PM

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In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

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subject_facet Consumer satisfaction, Customer relations, Organizational effectiveness
target_audience Adult
target_audience_full Adult
title Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 running a business in today's consumer-driven world
title_alt Running a business in today's consumer-driven world
title_display Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
title_full Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World, Satisfied customers tell three friends, angry customers tell 3,000 [electronic resource] : running a business in today's consumer-driven world / Pete Blackshaw
title_short Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
title_sort Satisfied Customers Tell Three Friends Angry Customers Tell 3000
title_sub running a business in today's consumer-driven world
topic Business, Nonfiction
topic_facet Business, Nonfiction