I am my brand: how to build your brand without apology
Description
Dynamic female brand builder Kubi Springer offers essential advice on how to develop and attain personal brand success. Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories--coupled with the author's expertise--will support readers on their own journey to brand success.The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
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Booklist Review
Springer is a British marketing expert, specializing in personal branding. She began her career as an MTV intern and later worked for music mogul Diddy's marketing agency. In the 23 years since, she's worked with exclusive international companies and now caters her business to other entrepreneurs in need of branding advice. Her first book could be used in a college marketing class though its tone is much more personable than that of a dry textbook. Using her career as an example, and peppering the pages with the life stories of entertainment industry icons and informative interviews, Springer walks business owners through workable steps to develop an identifiable brand. She introduces readers to marketing terminology like a PESTLE Analysis (an assessment of the political, economic, sociological, technological, legal, and environmental trends associated with an industry) and GO-AA-TA (Goals & Objectives, Awareness & Approach, Targets & Application). She also includes worksheets at the end of each chapter, a helpful way for readers to become comfortable with the methods presented and improve their personal brand.--Sarah Steers Copyright 2020 Booklist
Booklist Reviews
Springer is a British marketing expert, specializing in personal branding. She began her career as an MTV intern and later worked for music mogul Diddy's marketing agency. In the 23 years since, she's worked with exclusive international companies and now caters her business to other entrepreneurs in need of branding advice. Her first book could be used in a college marketing class—though its tone is much more personable than that of a dry textbook. Using her career as an example, and peppering the pages with the life stories of entertainment industry icons and informative interviews, Springer walks business owners through workable steps to develop an identifiable brand. She introduces readers to marketing terminology like a PESTLE Analysis (an assessment of the political, economic, sociological, technological, legal, and environmental trends associated with an industry) and GO–AA–TA (Goals & Objectives, Awareness & Approach, Targets & Application). She also includes worksheets at the end of each chapter, a helpful way for readers to become comfortable with the methods presented and improve their personal brand. Copyright 2020 Booklist Reviews.