How behavior spreads: the science of complex contagions

Theory. Understanding diffusion

The theory of complex contagions

A social experiment on the internet

Applications. Complex contagions in other contexts

Diffusing innovations that face opposition

Diffusing change in organizations

Social Design. Designing social networks for diffusion

Creating social contexts for behavior change

Conclusions

Epilogue: Experimental sociology

Appendices: The ethics of social design ; Methods of computational social science ; Technical appendix for models.