The Facebook era: tapping online social networks to build better products, reach new audiences, and sell more stuff

Book Cover
Average Rating
Publisher:
Prentice Hall,
Pub. Date:
c2009.
Language:
English
Description
Shih created Faceconnector, the first business application for the Facebook, and she has now written this guide for business owners and entrepreneurs who want to take advantage of social networking for marketing, sales, recruiting, collaboration and product development. The author uses case studies and a how-to guide to illustrate how social networking can be used to find new business opportunities, target marketing campaigns and involve customers in product development and innovation. A $25 ad credit for Facebook is included with purchase of this book. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
More Details
ISBN:
9780137152223
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID dd34a321-b848-7876-83d6-2dca8e0c751e
full_title facebook era tapping online social networks to build better products reach new audiences and sell mo
author shih clara chung wai
grouping_category book
lastUpdate 2016-12-14 05:07:34AM

Solr Details

_version_ 1562922497363410944
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Shih, Clara Chung-wai.
author-letter Shih, Clara Chung-wai.
author_additional Clara Shih.
author_display Shih, Clara Chung-wai
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Central
callnumber-a HD30.37
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_arlington 658.872 SHIH
collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
days_since_added 2251
detailed_location_arlington Central Adult Nonfiction
display_description Online social networks are fundamentally changing the way we live, work, and interact. they offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting collaboration to executive decision-making, product development to innovation.
format_arlington Book
format_boost 10
format_category_arlington Books
grouping_category book
id dd34a321-b848-7876-83d6-2dca8e0c751e
isbn 9780137152223
item_details ils:.b13239533|.i14172021|Central Adult Nonfiction|658.872 SHIH|||1|false|false|||||On Shelf|Apr 01, 2016|can||
itype_arlington Paperback
language English
language_boost 10
language_boost_es 1
lexile_code
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 658.872 SHIH
local_callnumber_exact_arlington 658.872 SHIH
local_callnumber_left_arlington 658.872 SHIH
local_days_since_added_arlington 2251
num_holdings 1
oclc (OCoLC)262433512
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
physical xiv, 236 p. : ill., map ; 23 cm.
popularity 5
primary_isbn 9780137152223
publishDate 2009
publishDateSort 2009
publisher Prentice Hall,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b13239533|Book|Books||English|Prentice Hall,|c2009.|xiv, 236 p. : ill., map ; 23 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington ils:.b13239533|.i14172021|On Shelf|On Shelf|false|true|true|false|false|true|999||
subject_facet Business enterprises -- Computer networks, Online social networks
table_of_contents The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
target_audience Adult
target_audience_full Adult
title The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
title_display The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
title_full The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih
title_short The Facebook era :
title_sort facebook era tapping online social networks to build better products, reach new audiences, and sell more stuff
title_sub tapping online social networks to build better products, reach new audiences, and sell more stuff