Pt. I. Setting the scene. The bell tolls : half the company it used to be
Finding your inner Zuck : everything at Facebook starts with Mark Zuckerberg, but it doesn't end there
pt. II. Challenges on the road from also-ran and Juggernaut. How Facebook turned down 1 billion
How Facebook became your lens on the world
How Facebook grows...and grows
How Facebook built a 10 billion business in three years
How Facebook became more than Facebook
How Facebook plays the long game
How Facebook wins the talent wars
How Facebook became the biggest of the the big
pt. III. The future. Messaging becomes the medium : two more giant apps and an artificial intelligence based on trillions of pieces of data
Connecting the next billion people : the most questionable business decision for the best reasons
"Transporting" a billion of us with VR and AR : building the last screen
What if Facebook "wins"? reknitting the Pangea of the mind
pt. IV. Parting thoughts. Failure isn't : Facebook doesn't always hit it out of the park, and that's a good thing
Nothing lasts forever? no technology company is immune to disruption.
Cover; Contents; Preface; Part 1 Setting the Scene; 1: The Bell Tolls: Half the company it used to be; 2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn't end there; Part 2 10 Challenges on the Road from Also-Ran to Juggernaut; 3: How Facebook Turned Down 1 Billion; LESSON 1: Know whether this is your next thing or your last thing.; 4: How Facebook Became Your Lens on the World; LESSON 2: Add by subtracting.; 5: How Facebook Grows ... and Grows; LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value.
6: How Facebook Built a 10 Billion Business in Three YearsLESSON 4: Everybody wins if you democratize something for customers of all sizes.; 7: How Facebook Goes Fast; LESSON 5: Speed is a feature.; 8: How Facebook Beat Google; LESSON 6: Crossing the chasm is the best defense.; 9: How Facebook Became More Than Facebook; LESSON 7: Disrupt yourself before someone else does.; 10: How Facebook Plays the Long Game; LESSON 8: Some long games are worth playing if you take care of business in the meantime.; 11: How Facebook Wins the Talent Wars.
LESSON 9: Employee engagement is everything. Fit to people's strengths and ignore weaknesses.12: How Facebook Became the Biggest of the Big; LESSON 10: Care more.; Part 3 The Future; 13: Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data.; 14: Connecting the Next Billion People: The most questionable business decision for the best reasons.; 15: "Transporting" a Billion of Us with VR and AR: Building the last screen.; 16: What If Facebook "Wins"? Reknitting the Pangea of the mind.; Part 4 Parting Thoughts.
17: Failure Isn't: Facebook doesn't always hit it out of the park, and that's a good thing. 18: Nothing Lasts Forever? No technology company is immune to disruption.; Acknowledgments; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author; Free Sample Chapter from Extreme Teams; Other Best-Sellers from Amacom.
