Communication design: principles, methods, and practice

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Allworth Press,
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Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.
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full_title communication design principles methods and practice
author frascara jorge
grouping_category book
lastUpdate 2017-08-14 05:04:26AM

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physical 207 p. : ill. ; 23 cm.
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title Communication design principles, methods, and practice
title_display Communication design principles, methods, and practice
title_full Communication design [electronic resource] : principles, methods, and practice / Jorge Frascara
title_short Communication design
title_sort communication design principles, methods, and practice
title_sub principles, methods, and practice