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The Ice cream wars
The Ice cream wars
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Publisher
Infobase
Publication Date
[2007], c1994
Language
English
eVideo
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Contributors
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BBC Worldwide Ltd
Films for the Humanities & Sciences (Firm)
Infobase
Table of Contents
From the eVideo
Post-WWII History of Ice Cream (3:54)
Introduction of Luxury Ice Cream (3:51)
Hagen-Dazs in Europe: Mystique and Exclusivity (3:54)
Hagen-Dazs Marketing Strategy in Europe (5:27)
Hagen-Dazs vs. American Rival Ben & Jerry's (3:35)
Ben & Jerry's: Heartfelt Values (2:41)
Hagen-Dazs Challenged by Local Competitor (3:20)
Subjects
Subjects
Leadership
Management -- Case studies
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