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Building multilevel global brands
Building multilevel global brands
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Publisher
Infobase
Publication Date
[2005], c2001
Language
English
eVideo
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Contributors
Access Video
Films for the Humanities & Sciences (Firm)
Infobase
Public Broadcasting Service (U.S.)
Table of Contents
From the eVideo
Meeting the CEOs (3:47)
The Swiss Watch Industry (3:22)
Interview: Swatch CEO (6:32)
The Swiss Watch Industry (2:19)
Interview: Gucci CEO (3:28)
The Gucci Business (7:07)
Saving the Gucci Company (3:18)
Going Global (7:50)
Quality of Product (3:27)
U.S. vs. European Business Theory (5:00)
American Business Theory (1:06)
Managing Product Distribution (2:14)
School of Management Development (0:36)
Business Theory and Success (4:21)
Subjects
Subjects
International business enterprises -- Management
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