Tips and traps for marketing your business

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Average Rating
Publisher:
McGraw-Hill,
Pub. Date:
c2008.
Language:
English
Description

Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts,Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site
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Grouping Information

Grouped Work ID e40dc9e5-37e3-5568-4f25-67f729fa6c46
full_title tips and traps for marketing your business
author cooper scott w
grouping_category book
lastUpdate 2017-08-14 05:04:25AM

Solr Details

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auth_author2 Cooper, Birk., Grutzner, Fritz.
author Cooper, Scott W.
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series Tips & traps
series2 Tips & traps.
series_with_volume Tips & traps
subject_facet Marketing
table_of_contents Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
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title Tips and traps for marketing your business
title_alt Tips & traps for marketing your business.
title_display Tips and traps for marketing your business
title_full Tips and traps for marketing your business [electronic resource] / Scott Cooper, Fritz Grutzner, Birk Cooper
title_short Tips and traps for marketing your business
title_sort tips and traps for marketing your business