Tips and traps for marketing your business

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Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site
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Grouping Information

Grouped Work ID e40dc9e5-37e3-5568-4f25-67f729fa6c46
Grouping Title tips and traps for marketing your business
Grouping Author cooper scott w
Grouping Category book
Last Grouping Update 2018-08-06 04:40:45AM
Last Indexed 2018-09-18 04:53:16AM

Solr Details

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auth_author2 Cooper, Birk., Grutzner, Fritz.
author Cooper, Scott W.
author2-role Cooper, Birk., Grutzner, Fritz., NetLibrary, Inc.
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owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
primary_isbn 9780071641449
publishDate 2008
record_details external_econtent:ils:.b13011947|eBook|eBook||English|McGraw-Hill,|[2008]|
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
external_econtent:ils:.b13011947 Available Online Available Online false true false false false true
series McGraw Hill professional, Tips and traps
series_with_volume McGraw Hill professional|, Tips and traps|
subject_facet Marketing
title_display Tips and traps for marketing your business
title_full Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper
title_short Tips and traps for marketing your business