Competing on analytics: the new science of winning

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Publisher:
Harvard Business School Press,
Pub. Date:
c2007.
Language:
English
Description
You have more information at hand about your business environment than ever before. But are you using it to ?out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples?from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox?illuminate how to leverage the power of analytics.
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ISBN:
9781422103326
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Grouping Information

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full_title competing on analytics the new science of winning
author davenport thomas h
grouping_category book
lastUpdate 2016-12-14 05:06:48AM

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auth_author2 Harris, Jeanne G.
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physical xv, 218 p. : ill. ; 25 cm.
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subject_facet Business intelligence, Data mining
table_of_contents Foreword / by Gary Loveman -- The nature of analytical competition -- What makes an analytical competitor? -- Analytics and business performance -- Competing on analytics with internal processes -- Competing on analytics with external processes -- Building an analytical capability -- A roadmap to enhanced analytical capabilities -- Managing analytical people -- The architecture of business intelligence -- The future of analytical competition.
target_audience Adult
target_audience_full Adult
title Competing on analytics : the new science of winning
title_display Competing on analytics : the new science of winning
title_full Competing on analytics : the new science of winning / Thomas H. Davenport and Jeanne G. Harris
title_short Competing on analytics :
title_sort competing on analytics the new science of winning
title_sub the new science of winning