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Twitter power 2.0: how to dominate your market one tweet at a time

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Author:
Publisher:
Wiley,
Pub. Date:
2010.
Language:
English
Description
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

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ISBN:
9780470563366
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Grouping Information

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full_title twitter power 2 0 how to dominate your market one tweet at a time
author comm joel
grouping_category book
lastUpdate 2017-05-14 04:59:42AM

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physical xx, 268 p. : ill. ; 22 cm.
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subject_facet Customer services, Internet marketing, Online social networks
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title Twitter power 2.0 : how to dominate your market one tweet at a time
title_alt Twitter power.
title_display Twitter power 2.0 : how to dominate your market one tweet at a time
title_full Twitter power 2.0 : how to dominate your market one tweet at a time / Joel Comm
title_short Twitter power 2.0 :
title_sort twitter power 20 how to dominate your market one tweet at a time
title_sub how to dominate your market one tweet at a time