Supercorp: how vanguard companies create opportunity, profit, growth, and social good

Book Cover
Average Rating
Publisher:
Crown,
Pub. Date:
2009.
Language:
English
Description
Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities.Take IBM. When the tsunami and earthquake struck Asia, IBM didn’ t just cut a check for relief funds and call it a day. The company used its technological expertise and skilled people to create what government and relief agencies could not: information systems to effectively track relief supplies and reunite families. While IBM did this with no commercial motive, its employees’ desire to serve people suffering during these crises stimulated innovations that later benefited the company.Or Proctor & Gamble. Despite a decade-long commitment to research and development of a water purification product, commercial prospects were unpromising. But because it was so consistent with P&G’s statement of purpose, people within the company persevered. And when the tsunami struck, it was then able to deliver roughly a billion glasses of drinking water for the victims, earning plaudits from aid partners, the media, governments, and crucially, P&G employees.SuperCorp captures the zeitgeist of the emerging twenty-first-century business. For example:• The strong potential synergy between financial performance and attention to community and social needs• The unique competitive advantage from embracing the values and expectations of a new generation of professionals• The growth opportunities that result from stressing values and supressing executive egos when seeking partners and integrating acquisitionsSuperCorp is a remarkable look at the business of the future and the management skills required to get there. IBM, Banco Real, P&G, Cemex, Omron, and other companies reported on now move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when people are empowered and values drive decisions, everything can come together in magical “Rubik’s Cube moments” of deep satisfaction. Kanter’s compelling and inspiring stories show that people are more inclined to be creative when their company values innovation that helps the world.
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ISBN:
9780307382351
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Grouping Information

Grouped Work ID ed61954e-6860-8d75-670c-de3669fb92ff
full_title supercorp how vanguard companies create opportunity profit growth and social good
author kanter rosabeth moss
grouping_category book
lastUpdate 2016-12-14 05:07:34AM

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display_description Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
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oclc (OCoLC)277201677
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
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subject_facet Corporations -- Social aspects, Social responsibility of business
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title Supercorp : how vanguard companies create opportunity, profit, growth, and social good
title_display Supercorp : how vanguard companies create opportunity, profit, growth, and social good
title_full Supercorp : how vanguard companies create opportunity, profit, growth, and social good / Rosabeth Moss Kanter
title_short Supercorp :
title_sort supercorp how vanguard companies create opportunity, profit, growth, and social good
title_sub how vanguard companies create opportunity, profit, growth, and social good