From the Book - Seventh edition.
Introduction. The new rules
Writing like on a blog, but in a book
I. How the Web has changed the rules of marketing and PR. 1. The old rules of marketing and PR are ineffective in an online world
2. The new rules of marketing and PR
3. Reaching your buyers directly
II. Web-based communications to reach buyers directly. 4. Social media and your targeted audience
5. Blogs: tapping millions of evangelists to tell your story
6. Audio and video drive action
7. The content-rich website
8. Marketing and PR in real time
9. Artificial intelligence and machine learning for marketing and PR
III. Action plan for harnessing the power of the new rules. 10. You are what you publish: building your marketing and PR plan
11. Growing your business: How marketing and PR drive sales
12. Strategies for creating awesome content
13. How to write for your buyers
14. Social networking as marketing
15. Blogging to reach your buyers
16. An image is worth a thousand words
17. Video and podcasting made easy
18. How to use news releases to reach buyers directly
19. Your newsroom: a front door for much more than the media
20. The new rules for reaching the media
21. Newsjacking your way into the media
22. Search engine marketing
From the eBook - Eighth edition.
The old rules of marketing and PR are ineffective in an online world
The new rules of marketing and PR
Reaching your buyers directly
Social media and your targeted audience
Marketing and PR in real time
Artificial intelligence and machine learning for marketing and PR
You are what you publish: Building your marketing and PR plan
Growing your business: How marketing and PR drive sales
Strategies for creating awesome content
How to write for your buyers
Social networking as marketing
Blogging to reach your buyers
An image is worth a thousand words
Audio content via podcasting and social audio
How to use news releases to reach buyers directly
Your newsroom: A front door for much more than the media
The new rules for reaching the media
Newsjacking your way into the media
From the eBook - Seventh edition.
How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world
The new rules of marketing and PR
Reaching your buyers directly
Web-based communications to reach buyers directly. Social media nd your targeted audience
Blogs : tapping millions of evangelists to tell your story
Audio and video drive action
Marketing and PR in real time
Artificial intelligence and machine learning for marketing and PR
Action plan for harnessing the power of the new rules. You are what you publish : building your marketing and PR plan
Growing your business : how marketing and PR drive sales
Strategies for creating awesome content
How to write for your buyers
Social networking as marketing
Blogging to reach your buyers
An image is worth a thousand words
Video and podcasting made easy
How to use news releases to reach buyers directly
Your newsroom : a front door for much more than the media
The new rules for reaching the media
Newsjacking your way into the media
