The late age of print: everyday book culture from consumerism to control

Book Cover
Average Rating
Publisher:
Columbia University Press,
Pub. Date:
c2009.
Language:
English
Description
Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities. Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.
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ISBN:
9780231148146
9780231519649
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Grouping Information

Grouped Work ID ef6f68da-76d3-9467-59c5-b346441a21d2
full_title late age of print everyday book culture from consumerism to control
author striphas theodore g
grouping_category book
lastUpdate 2017-08-14 05:04:38AM

Solr Details

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physical xii, 242 p. : ill. ; 24 cm.
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primary_isbn 9780231148146
publishDate 2009
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publisher Columbia University Press,
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subject_facet Book industries and trade -- United States, Books and reading -- United States, Booksellers and bookselling -- United States, Electronic publishing -- United States, Internet bookstores -- United States, Publishers and publishing -- United States
target_audience Adult
target_audience_full Adult
title The late age of print : everyday book culture from consumerism to control
title_display The late age of print : everyday book culture from consumerism to control
title_full The late age of print : everyday book culture from consumerism to control / Ted Striphas
title_short The late age of print :
title_sort late age of print everyday book culture from consumerism to control
title_sub everyday book culture from consumerism to control