One click: [Jeff Bezos and the rise of Amazon.com]

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English
Description

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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ISBN:
9781591843757
9781455126736
9781481555166
9781101516232
UPC:
9781455126736
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Grouping Information

Grouped Work ID f0e81db9-7364-7539-7749-748fa8b67b22
Grouping Title one click jeff bezos and the rise of amazon com
Grouping Author brandt richard l
Grouping Category book
Last Grouping Update 2018-10-19 04:48:34AM
Last Indexed 2018-10-19 04:51:31AM

Solr Details

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auth_author2 Shah, Neil, 1976-
author Richard L. Brandt
author2-role Shah, Neil,1976-
author_display Brandt, Richard L
available_at_arlington Shirlington, Westover
collection_arlington Audiovisual, Biographies
detailed_location_arlington Central Biographies, Shirlington Audiovisual, Westover Biographies
display_description "An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--
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last_indexed 2018-10-19T08:51:31.295Z
lexile_score -1
literary_form Non Fiction
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local_callnumber_arlington B BEZOS J, CD B BEZOS J, Online OverDrive
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owning_location_arlington Central, Shirlington, Westover
primary_isbn 9781591843757
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publishDate 2011
record_details ils:.b13699064|Book|Books||English|Portfolio/Penguin,|[2011]|214 pages ; 20., ils:.b13859055|Audiobook on CD|Audio Books|Unabridged.|English|Blackstone Audio,|[2011]|5 audio discs (5 1/2 hr.) : digital ; 4 3/4 in., overdrive:456bf403-cfb2-4457-98e9-5f48675ed214|eAudiobook|Audio Books||English|Blackstone Publishing|2011|, overdrive:a62a8b38-3a9f-442a-9a53-606bc370fdd7|eBook|eBook||English|Penguin Publishing Group|2011|
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subject_facet Amazon.com (Firm) -- History, Bezos, Jeffrey, Booksellers and bookselling -- United States -- Biography, Businessmen -- United States -- Biography, Electronic commerce -- United States -- History, Internet bookstores -- United States -- History
title_display One click : Jeff Bezos and the rise of Amazon.com
title_full One Click Jeff Bezos and the Rise of Amazon.com, One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt, One click : [Jeff Bezos and the rise of Amazon.com] / by Richard L. Brandt
title_short One click :
title_sub [Jeff Bezos and the rise of Amazon.com]
topic_facet Biography & Autobiography, Business, Nonfiction
upc 9781455126736