Millennial makeover: MySpace, YouTube, and the future of American politics

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Rutgers University Press,
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It happens in America every four decades and it is about to happen again. America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform—voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists,Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history.  Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. “Idealist” realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. “Civic” realignments, like the one that is coming, and the one produced by the famous GI or “Greatest” Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country’s five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next.  The book’s final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America’s politics in the decades ahead. For additional information go to:Millennial Makeover website.

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Grouped Work ID f1ddd7de-15c5-9fde-1c9d-55be0326b60d
full_title millennial makeover myspace youtube and the future of american politics
author winograd morley
grouping_category book
lastUpdate 2017-08-14 05:04:30AM

Solr Details

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auth_author2 Hais, Michael D., 1943-
author Winograd, Morley.
author-letter Winograd, Morley.
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display_description Change in the 2008 election will cause another of our country's periodic political makeovers resulting from the coming of age of the Millennial Generation and the full emergence of the Internet-based communications technology that this generation uses so well.
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physical xviii, 309 p. ; 24 cm.
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primary_isbn 9780813543017
publishDate 2008
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publisher Rutgers University Press,
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subject_facet United States -- Politics and government -- 2001-2009, United States -- Politics and government -- Blogs
table_of_contents The rise and fall of political parties in America -- Idealist and civic eras in American history -- Politicians love to talk -- Meet the millennials -- Millennials will spearhead the coming political realignment -- The realignment begins -- Winning without the mother's milk of politics -- The technology tsunami -- Social networks will change America's political map -- Winning the technology arms race -- Triggering a new America -- Who will party with whom? -- Who will lead the realignment? -- Rebuilding America's civic infrastructure -- Public policy in a millennial era.
target_audience Adult
target_audience_full Adult
title Millennial makeover : MySpace, YouTube, and the future of American politics
title_display Millennial makeover : MySpace, YouTube, and the future of American politics
title_full Millennial makeover : MySpace, YouTube, and the future of American politics / Morley Winograd, Michael D. Hais
title_short Millennial makeover :
title_sort millennial makeover myspace, youtube, and the future of american politics
title_sub MySpace, YouTube, and the future of American politics