From the Book - First edition.
Thinking with AND: An introduction to avoiding false compromises
Purpose: A fuel for your passion
Grit: Steadfastly advancing your vision
Truth and discipline: Staying true to the brand and to yourself
Keeping it simple: Practicing restraint to stay grounded
Originality: Unlocking the ability to think boundlessly
Transparency and authenticity: The value of open communication
Empathy: Channeling the ability to connect and create community
Trust: Learning to let others lead
Ownership and resourcefulness: Building a culture with staying power.
