From the eBook - Second edition.
Chapter 1: Social Media Data
Chapter 2: From Data to Insights
Chapter 3: Luis Madureira
Part II: Defining Analytics in Social Media and Types of Analytics Tools
Chapter 4: Analytics in Social Media
Chapter 5: Dedicated vs. Hybrid Tools
Chapter 6: Alexander and Frederik Peiniger
Part III: Differences of Social Media Networks
Chapter 7: Social Network Landscape
Part IV: The Analytics Process
Chapter 9: The Analytics Process
Chapter 10: Armando Terribili
Part V: Metrics, Dashboards, and Reports
Chapter 14: Milan Veverka
Part VI: Strategy and Tactics
Chapter 18: Prescriptive Analytics
Chapter 19: The Future of Social Media Analytics.
