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Advertising strategy: creative tactics from the outside/in

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Sage Publications,
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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.
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Grouping Information

Grouped Work ID fded850c-a787-888f-e44e-534566f0a61b
full_title advertising strategy creative tactics from the outside in
author altstiel tom
grouping_category book
lastUpdate 2016-12-14 05:07:27AM

Solr Details

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auth_author2 Grow, Jean.
author Altstiel, Tom.
author-letter Altstiel, Tom.
author2 Grow, Jean.
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physical xvi, 389 p. : ill. ; 28 cm.
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primary_isbn 9781412917964
publishDate 2006
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subject_facet Advertising
target_audience Adult
target_audience_full Adult
title Advertising strategy : creative tactics from the outside/in
title_display Advertising strategy : creative tactics from the outside/in
title_full Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow
title_short Advertising strategy :
title_sort advertising strategy creative tactics from the outsidein
title_sub creative tactics from the outside/in