NYT - Paperback Business Books

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does. He argues that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography, or perhaps ignorance of the right policies? Simply, no. None of these factors is either definitive or destiny. In this book the authors show that it is man-made political and economic institutions that underlie economic success (or lack of it). Based on fifteen years of original research, they marshall...

Two systems drive the way humans think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on peoples' thoughts and choices.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does. He argues that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography, or perhaps ignorance of the right policies? Simply, no. None of these factors is either definitive or destiny. In this book the authors show that it is man-made political and economic institutions that underlie economic success (or lack of it). Based on fifteen years of original research, they marshall...